SuperBrands

If anyone is a marketer & who is reading this for sure knows that a brand can get listed in SUPERBRANDS by a meagre 40,000 INR

So what makes a brand a brand!!

Brands built on values!! Values which evolve with time and evolve only to grow fundamentally stronger!! Values which keep the interest of the end consumer, employees, cultures, diversity, environment, human interest, sociology, culture signs, human history , evolution and the basic elements of life which further provides oxygen to the brand just to ensure it's not just another brand but it is a BRAND!!!!!

Values address future sustainability.

No amount of bucks pumped into marketing can last a brand as a SUPERBRAND (eg. DNA --Superbrand because it's SEEN) more than a decade if companies do not adopt such measures!! DNA as a product with the backing of Zee has managed last 5 years!! But I don't yet understand DNA's positioning as they themselves have changed their positioning statement 5 times in last 5 years and have heavily advertised it. Problem is consumer cant register DNA with one strong proposition inspite of the product not being that bad.

Biggest brand stories have been based on strong value propositions. Even if a brand positions itself on a price proposition you still become a superbrand when you have a story to tell!! IKEA is price positioned but at the same time we do not want to buy IKEA because it is cheap. We would buy an IKEA for what it is. A brand which is affordable but more importantly durability,trust in the brand, it's ease of mechanism, and most importantly the very whole IKEA story tempt us further to buy that product of IKEA

Let's just say lot of brand which look like SUPERBRANDS are really not!!!!

THE NEW US!!!

Is there actually a resurgence or do we just feel it????

How do we define ourselves today?? Honestly if someone asked me how do I define myself I don't have a word!!! I can go on though talking about what I feel & How I feel about life, society etc, But who I am, I am still discovering!!

Will never want to stop discovering Who I am!!!!

Cz WHO I AM answers a lot of questions about WHO WE ARE!!!

Keep Discovering, Keep Exploring!!!

Opinions

There is usually a thin line between difference of opinions. But that thin line is always bloody thick!!

OPINIONS -- How we live by them? How we defy them? How we make judgements out of it? How we decide what is right and what is wrong?

Constant questions that we all fight on!!

And we do get answers!!

It feels liberating when you know yourself & you can stand by yourself!! It's liberating never to regret your past!!

Most of all, life's humbling and all that it is is a Journey!!

Despite being a journey-- Just walk along with it like a explorer, traveller, learner!!! It'll not even look like a Journey.

It'll will be your Friend!!!

Scared Yet Sure

What do you do when you sure about something but scared of taking that step!!

When asked Someone told me once ' Choices are made in bias with which one derives maximum pleasure or to please someone. Most of the time you only know eventually if the choice is right!! On the other hand You wanna falter and not regret it!!!

I have'nt faltered and I do not regret!!

Even if i faltered I do not regret it!!!

Now that I am scared I again need to make a choice!! So what do I do??

I pray I don't have to choose!!!

If there is a universal power the choice will come to me!!!

Once again!! I thank for the life I've been given and the fact that God is making me experience it all!!

That's what makes me 'God's Special child'

It's a new day!!!

New day New thoughts!!

Painful yet learnings!! Faith shattered yet hope for faith!!!

Just some strength is all i need to pass through all these moments!!!

Painful today -- wiser tomorrow!!! Am I right -- Guess I am!!! That's what one would like to believe!!! But am I really right!!!

This time i know I am!!! I do not regret what I feel but I do regret speaking it out!!!

Cz like they say -- It's too much to handle!!!

God give me the strength never to say ' It's too much to deal with'

I love life and always want to!!! I might regret in the spurt of the moment on some aspect but in the big picture it all fits well!!

Thank you god for making me the privileged one who felt & feels it all!!!


And for that moment the teardrop becomes a dew!!!
And for that moment the darkness turns into light!!!
And for that moment the vividness turns into clarity!!!
And for that moment the hatred becomes love!!
And for that moment the love becomes passion!!!
And for that moment the smile turns into laughter!!!


Thanks for all the moments!!!!!!

Was today a good day!!!

Every day is a good day!!!

When one really gets to thinking what is good or bad, to be in a place or not, to understand oneself , introspect oneself what does one get !!!

Perpectives!!! Perspectives have opinions!! Opinions form lines!!!!

They create that barrier!!! Painful barriers!!!!

In your heart when you feel that pain hurting you so much-- at the same time you feel proud that you have that ability to take that pain!!!!

That's what we are meant to be. To feel each and every emotion because that's what living life is all about.

Do I want to live or do I want to survive???

To live one must feel all emotions. Jealously, hate, pain, grief, hope, guilt, happiness, joy, love, euphoria, anger, anxiety (there is a list of them) -- -- Would life really be fun if we do not experience emotions???

Should human beings have certain traditional, cultural, societal, or emotional expectations from other human beings????

If not how do we live??????

Are we surviving???

If only life was a poem!!

Well!! Question is how you see life!!! Different phases Different definitions!!

I do find it a poem in some space of my mind but most of the time i perceive it as an epic -- An epic so vivid and large --

I dont know any other word other than epic in literary terms which would best express the the saga!!

It's beautiful, gorgeous, cruel, abstract, weird, logical, illogical -- No cap to explaining this.

However, Forms of life:

Abundant Nature & Wildlife which i am totally in love with ---- Abundant it seems but as well all know planet's in a trouble.

To make it simple -- There are other two life forms which dominate the planet

Women -- They say some virtues are bestowed only on woman. God knew who to bestow this upon!! It requires immense virtues!!Delivering life is something beyond imagination for men. I guess God knew that. Not just for the biological reasons but also because thousands of other things which come along when you deal with life.

Men -- Make it simple. They have mastered all subjects (literature, science, astrology, architecture). But they have'nt been able to master the best gift ever which is dealing with a life form and with emotions!!!

Which is why they find woman so complicated!!!

Yes!!! we are complicated and I am glad we are because dealing with emotions everyday gives a new perspective of life altogether!!! Hence we are continously exploring academically as well as struggle, fight, pamper, our emotions because each emotion makes LIFE what it is.

To sum it up -- We all have a long way to go to understand the meaning of existence!!!!